Quality · · 24 min read

Sticking With Staples

American Consumer Staples stocks are up 15.4% in the last three months, while US tech stocks are down 1.7%.

Staples versus Tech

Source: Koyfin

Low volatility stocks, which are often defensive by nature and high-quality (the market trusts them), are also outperforming. This group will contain numerous consumer staples giants. Arguably, the current rotation began on October 31, 2025.

Low Vol versus Tech

Source: Koyfin

If you zoom out, the extent to which tech stocks race ahead to later crash lower, while the low volatility stocks just plug away, is remarkable. Low vol stocks held up well in 2022, and again during the tariff crash last April. They are now performing that role again, as AI disrupts the tech sector and its high valuations.

Slow and Steady

Source: Koyfin

America is also underperforming, with the weaker dollar feeding alpha (outperformance) back to the rest of the world. The relative line (black), shows that the S&P started losing ground against the world index when the dollar peaked in January, 2025.

S&P 500 and the Dollar

Source: Koyfin

Overall, while US indices may not be down hugely in local currency terms, for foreign investors, the difference is large. When looking under the surface, a notable rotation is underway. Defensive quality stocks, with low volatility, have been ignored for the last five, or perhaps fifteen, years. They have highly repeatable sales and profits, offer essential products and services, are hard for AI to disrupt, and have a long history of resilient performance during bear markets.

Given the rotation and their return to outperformance, we turn back to this area of the markets for our next addition to the ByteTree quality portfolio.

ByteTree Quality is issued by ByteTree Asset Management Ltd, an appointed representative of Strata Global which is authorised and regulated by the Financial Conduct Authority. ByteTree Asset Management is a wholly owned subsidiary of ByteTree Group Ltd.

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Investment Director: Charlie Morris. Editors or contributors may have an interest in recommendations. Information and opinions expressed do not necessarily reflect the views of other editors/contributors of ByteTree Group Ltd. ByteTree Asset Management (FRN 933150) is an Appointed Representative of Strata Global Ltd (FRN 563834), which is regulated by the Financial Conduct Authority.

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