“A great business at a fair price is superior to a fair business at a great price… The investment game always involves considering both quality and price, and the trick is to get more quality than you pay for in price. It’s just that simple." - Charlie Munger

ByteTree Quality is an investment research service which does exactly that, run by ex-HSBC fund manager Charlie Morris and Kit Winder, CFA.

Backed by a universe of the 300 best companies in the world, we focus on delivering excellent stock research, backed by a model portfolio. We recommend and manage a small portfolio of high-quality stocks when they are very attractively priced. Discipline is central to our process.

We seek to acquire exceptional businesses when they are undervalued and poised for growth, and share our research and results with you every step of the way.

Our investment philosophy defines quality as large, liquid and low-volatility companies with sustainable, profitable growth, durable competitive advantages, great management teams, and attractive valuations.

The service comes in the form of at least two monthly notes, made up of deep dives on new recommendations, updates on existing holdings, flash notes, and other commentary.

Quality has historically delivered outstanding performance relative to the market, over many decades. $100 invested into quality stocks, as defined by MSCI’s World Quality Index, turned into $16,262 (11.5% p.a.) from November 1981 to July 2025, which is three times that of the MSCI World Index (8.5% p.a.). 

Quality versus the World

As US investment firm GMO put it,

"The fact that the highest quality quartile of the market has outperformed the lowest quality quartile by 4% per year is utterly counterintuitive, astonishing, and demands to be incorporated when building sensible equity portfolios."

ByteTree Quality has one simple goal: to make your investing life easier.

By recommending a concentrated portfolio of the best companies in the world, acquired patiently at attractive valuations, we hope to deliver the kind of investment performance that helps you sleep well at night.

We are very grateful for the feedback of our existing clients on Trustpilot, and the trust of the thousands of private investors who have been with us over the years.

For extensive in-depth research on quality companies, an easy-to-follow model portfolio built and managed by HSBC's former star fund manager, all at a very reasonable monthly fee...

It is included in the ByteTree Pro package, or is available at a discount alongside The Multi Asset Investor.